The Captive Engagement Channel Brands Have Never Had Access To
Flushly installs smart dispensers inside commercial restroom stalls. Guests scan a QR code, complete a 90-second brand experience, and receive certified sewer-safe wipes — free. Guaranteed completion. Zero bots. Zero skips.
The Restroom Has Been Ignored. Until Now.
Three distinct problems have coexisted for decades with no solution. Flushly solves all three simultaneously.
$441M in Annual Damage — And Growing
Non-certified wipes flushed in public restrooms cost US water utilities $441 million every year in blockages, pump damage, and emergency repairs (NACWA, 2020). NYC alone spends nearly $19 million annually clearing the damage. The WIPPES Act just passed the House requiring “Do Not Flush” labeling nationally.
- New INDA-certified sewer-safe wipes genuinely disintegrate — making public deployment viable for the first time
- Certified wipes are now a legislative and infrastructure priority
- Flushly only dispenses certified sewer-safe wipes — part of the solution, not the problem
$34B Market. Zero Restroom Presence.
US retail media exceeded $34 billion in 2024 and is growing at 17%+ annually (eMarketer). Walmart Connect, Amazon DSP, and Target Roundel dominate the aisle and the screen. Not one of them can reach the restroom stall — 2–5 minutes of captive, phone-in-hand attention that brands have no reliable way to reach.
- 2–5 minutes of captive, undistracted attention per visit
- Phone already in hand — the engagement environment is built in
- Point-of-purchase placement at the exact moment brands need it
The Most-Visited Amenity Earns Nothing
Restrooms are the most-visited amenity in any venue. Facilities spend thousands annually on maintenance, cleaning, and supplies — and receive zero revenue in return. A completely unmonetized asset sitting inside every QSR, gym, hotel, airport, and retail store in America.
- Tens of millions of commercial restroom stalls across the US — all generating $0 today
- Facility operators have no existing mechanism to monetize restroom traffic
- Flushly turns a cost center into a passive revenue stream
- ✓ The Buttered Biscuit — Bentonville, AR
One Scan. One Bundle. Free Wipes.
A smart dispenser mounts inside the stall. Guests scan a QR code, complete a quick brand experience on their phone, and a certified sewer-safe wipe dispenses. The whole session takes under 90 seconds.
Scan
Guest sees the Flushly device in-stall and scans the QR code. No app download. Instant load. Any carrier.
Watch
Full brand video ad plays to guaranteed completion. No skip button. 100% view-through verified.
Survey
3–5 brand questions answered on their phone. Optional consented lead gate available for participating brands. Completion triggers the dispense signal.
Collect
A certified sewer-safe wipe dispenses. Optional digital coupon delivered if offered by the brand. Guest leaves with a better experience.
Built for Facilities and Brands.
Two distinct partners that work together to create something neither could build alone.
A Better Restroom Experience at Zero Cost
QSRs, restaurants, gyms, hotels, and retail locations get a premium hygiene amenity for their guests at no cost during the alpha pilot. Flushly handles everything — the device, the setup, and the wipes.
- No hardware cost — device provided at no charge during alpha
- No product cost during alpha pilot
- No long-term commitment — pilot is flexible
- Brand-safe content only — you approve ad categories
- Guests leave with a better hygiene experience
- Priority consideration for commercial launch
The Only Captive, Verified Engagement Channel
Reach consumers already on their phones, undistracted, in a private moment of high intent. No scrolling past. No looking away. The engagement must complete before the wipe dispenses.
- Guaranteed full ad completion — no skipping possible by design
- 100% survey completion — no partial responses
- Verified human engagement — zero bot traffic
- Point-of-purchase placement inside the store
- Brand-safe placement across vetted venues
- Real-time reporting and analytics
Let's Talk Restrooms.
Whether you run a QSR, manage a gym, lead a brand marketing team, or you're an investor — we'd love to connect. We're actively placing alpha devices across NW Arkansas now.
Alpha pilot devices are completely free — no hardware cost, no wipe cost, no contract. Limited spots available in NW Arkansas now.